By Lawrence Haywood, Dec 18, 2024
Hoi An was never made for shopping, but it certainly feels like it is now. The UNESCO World Heritage site lying in the middle of Vietnam was built on a history of trading, born of its advantageous position along the maritime Silk Road. The walls of Hoi An are dripping with history (and a ridiculous amount of rainwater in the wet season) and a building can barely be entered without stepping into a world of a hundred different stories, through maritime, personal and now, retail ventures.
The incredible modern shopping scene of Hoi An grew out of the wealth accrued by traders, who plunged their money into the finer things in life, such as tailored clothes, art, and jewelry. The fruits of these ventures are seen today in Hoi An, sitting underneath swinging lanterns and blue skies, waiting for the discerning traveler to find a bargain within their walls. Shopping in Hoi An is now an unmissable experience in Vietnam, one that has garnered worldwide acclaim. Here at Incredible Asia Journeys, we have picked eight of the most fantastic and unique products to take home for yourself or gift to anyone unlucky enough not to be able to make it to this gorgeous and historic town.
Hoi An Silk
We’ll start with the obvious here. Despite a history built on maritime trade, Hoi An nowadays is more popular for the tailors that claim to be able to produce any item of clothing you want. The incredibly low prices ensure a steady flow of business from tourists who want to stock up on their 8th or 9th suit before returning home, where they can expect to pay up to tenfold for a very similar item. Most of the town’s tailors are far from the common Asian idea of cheap knock-offs, using a great deal of skill taught over generations that has formed the backbone of Hoi An’s shopping scene.
Though suits are a very popular item for backpackers on a gap year before their accountancy internship starts up, really anything that you can think of can be made by Hoi An’s artisan tailors. Simply show them a picture, wait patiently while every corner of your being is measured, select your material and color and sit back for one or two days while the magicians do their thing. If you use a reputable tailor, you can expect a near-perfect replica for a fraction of the price.
Tuong Silk Tailor
Where to shop in Hoi An for tailored clothes?
For the most wholesome of Hoi An shopping experiences, head to some of the shops specializing in selling ethnic minority clothing and products that usually don’t make it to mainstream society. It seems a waste to confine the beautiful colors and geometric patterns of Vietnam’s 54 ethnic minorities’ clothing to the rural enclaves in which they were lovingly and arduously stitched. Hoi An is branching out into new avenues, and now tourists can buy clothing that will certainly set them apart from the crowd.
The vivid colors of the various H’mong tribes who reside in the north of the country are well represented here. The rainbow of colorful, patterned dresses and headscarves feature in the photos of so many travelers to Sapa, and they now have a market in Hoi An thanks to shops like.
Village Craft Planet in Hoi An
Where to shop in Hoi An for ethnic minority products?
It’s hard to think of a better place to buy one of Vietnam’s most culture-soaked products than in its capital of culture. The history of Tuong masks stretches back over 1000 years and its origins, like many other forms of traditional entertainment like water puppetry, are found in the rice fields. After a successful harvest, villagers would don elaborate and colorful masks (or sit still for upwards of 8 hours while a professional painstakingly painted one onto their face) and entertain the villagers with singing and scandalous storylines, known as Tuong Opera.
Of course, Tuong is a very rare form of art in today’s modern world, but Hoi An’s shopping scene has a small corner devoted to keeping the tradition alive. Though delicate and requiring a lot of care in getting home, these brazen and bold masks make a wonderful gift or a fantastic way to scare your kids into doing their homework.
Tuong Masks
Where to shop in Hoi An for Tuong Masks?
It is a mix of Hoi An’s beautifully evocative streets and its history of wealthy residents and art patrons that make it the best place to find fantastic art throughout the country.
The classical, finely-painted Vietnamese scenes sit alongside more contemporary offerings in the galleries and art shops of Hoi An, meaning you will be spoiled for choice amidst centuries of artistic culture. Smaller pieces are obviously easier to transport home, so small ink-paintings on traditional do paper are among some of the more popular things to buy in Hoi An.
Art Gallery in Hoi An
Where to shop in Hoi An for Art?
It shouldn’t take you more than one try to guess how Hoi An earned its moniker of the ‘City of Lanterns’. Any riverside stroll at night will be accompanied by the beautiful, calming light of hundreds of lanterns that have been present in Hoi An for centuries, lighting the late-night activities of tradesmen and sailors in the port town.
Most tourists become rightfully enraptured by the lanterns and decide to buy several to take home and, if not for restricted luggage space and the delicate manner of the lanterns, they would probably bleed Hoi An dry, such is the love for one of Vietnam’s most beautiful decorations.
Lantern Shop in Hoi An
Where to shop in Hoi An for Lanterns?
Not far from the world of personally tailored clothing is one of similar depth – leather. A walk down the streets of Hoi An is sure to be one flanked by leather bags hanging outside of doors, enticing potential tourists in with their sleek, smart look that will accompany your new suit most delightfully. Aside from the typical bags, shopping around Hoi An a bit will reveal a whole world of other products such as shoes, notebooks, belts and watch straps.
Quality varies wildly between a lot of these shops as a void in supply has harbored the standard cheap products tended by overly-pushy staff. Many of them will be all-too-quick to pull out their lighters and torch their products in a bid to show you that the leather is real. Though it might be, the handiwork might be shoddy and the quality of the leather might just be one tiny step above flammable.
Leather products
Where to Shop in Hoi An for Leather Products?
On the island of Cam Kim in Hoi An, you will find a village with a strong woodworking heritage, where wooden figurines, statues and furniture pile up in houses, awaiting shipment around the center of Vietnam. Kim Bong is the name of the village and it’s accessible on several day tours from Hoi An.
The artisans of Kim Bong are experienced in the art of shell inlay, used to create incredible scenes with an iridescent beauty on wooden platforms. Once shells are selected, they are cut into various shapes and glued into fitted holes in a circular piece of wood before being polished. The result is a stunning piece of art, full of Vietnamese motifs and made of nothing but natural materials.
Kim Bong wood art in Hoi An
Where to Shop in Hoi An for Kim Bong Wooden Art?
Ostentatious jewelry historically lay at the heart of the good life for Vietnam’s richest merchants in Hoi An. Huge incomes from successful trading were transferred into items of gold, diamond, and pearl, worn enthusiastically by the elite to display their wealth. Things are different now, of course, and Hoi An’s many jewelers are open to the general public, offering quality items for cheaper than you may find them elsewhere. Following the modern traditions of Hoi An, shopping for jewelry is a tailored experience. Simply show your picture to the goldsmith and await the results.
Lotus Jewelry Shop
Where to Shop in Hoi An for Jewellery?
All in all, from tailored outfits that fit like a dream to glowing lanterns that light up your heart, there’s no shortage of fun finds in Hoi An. Contact Incredible Asia Journeys to plan the trip to Hoi An, you’ll find it all—and probably a little extra you didn’t know you needed!
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